TikTok recently launched a new feature that kind of resembles Shazam, allowing users to identify any song by singing or humming them. To put it simply, it now uses advanced audio recognition technology to match user-generated vocal inputs with its extensive music library. Users can access this feature through a dedicated button on the app’s music interface, so it’s easier for you to discover songs even if you don’t know the lyrics or artist.
The technology behind this essentially consists of in-app algorithms and audio fingerprinting, designed to detect any kind of singing or humming variation to match to a certain song. It was initially launched to help users identify tracks from various contexts, including user-generated content and certain everyday experiences.
Again, the feature and function basically means that TikTok is squarely competing with the likes of Shazam, which has been the go-to tool for identifying songs over the years. However, TikTok hopes to retain its users using the app in order to potentially increase its influence in the music industry, and with this integration, it also reflects TikTok’s ongoing efforts to merge social media with music discovery and personalization.
In a sense, TikTok is or rather, has been part of the ongoing trend in the tech industry, where apps are being integrated with advanced AI and automation learning in order to enhance personalisation and interactivity. If anything, it differentiates itself from many competitors by offering favourable in-app tools, making the platform more appealing to users and content creators.
(Source: 9to5Mac, TechCrunch)
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