Apple is in the final stages of negotiating a deal with OpenAI, Bloomberg’s Mark Gurman reports. Should the deal pull through, it is expected that the former will be able to utilise the firm’s ChatGPT model to power new AI-related features which, allegedly, will be included in the upcoming iOS 18 update.
As you may recall, Bloomberg previously reported on a separate deal between Apple and Google, which aims to integrate the latter’s Gemini AI for similar purposes. According to Gurman’s latest update, negotiations are still going, and it may take a while before an agreement is reached.
BREAKING: Apple is finalizing a deal with OpenAI to power some Generative AI features — like a chatbot — for the new iOS this year. Talks with Google to integrate Gemini are ongoing but no deal has been reached. https://t.co/8CqoiLM2uO
— Mark Gurman (@markgurman) May 11, 2024
While this may look like a first-come-first-serve basis, it’s still possible for Apple to utilise more than one AI model to power its new features. The iPhone maker’s own LLM, allegedly codenamed “Ajax”, is still rumoured to be in development, therefore having alternatives is likely the best course of action. This is especially when WWDC 2024, the event where Apple is expected to showcase new AI-powered iOS tech, is looming ever closer.
Speaking of which, WWDC 2024 is confirmed to commence on 10 June 2024, and is scheduled to run for a total of four days. The event, or rather its major keynotes and announcements, are expected to be live streamed via Apple’s official website and social media channels.
(Source: Bloomberg)
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