AirAsia will rename its superapp as “airasia move” in the coming months. The move was announced today alongside the rebranding of its AirAsia Digital arm, which is now officially known as MOVE Digital.
According to company CEO and co-founder Tony Fernandes, the name “MOVE” reiterates AirAsia’s commitment to move people, ideas, and innovation forward within the travel space. Today’s announcement also revealed that the superapp will soon integrate BigPay, MOVE Digital’s online financial service, as part of its existing offerings such as flights, food, e-hailing and so on. Other future additions planned include Capital A’s other services such as Buy-Now-Pay-Later, checkout financing, remittance, “bite-size” insurance, and others.
“Imagine seamless access to travel and financial services on one single platform, with integrated financial features such as balance display, top-up and payments from BigPay – further strengthening the value proposition of airasia move as the travel app of choice,” Fernandes said during the announcement. “With this change, the market can expect an enriching user experience aside from more integration of BigPay features within the superapp very soon.”
Fernandes says he will play a pivotal role in the airasia move and BigPay collaboration by assuming the role of MOVE Digital’s executive chairman. He also adds that the superapp’s transformation will be gradual in order to allow customers to acclimatise to the change, with the complete transition expected to be completed by the end of this year.
(Source: Rnggt / AirAsia [newsroom])
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