One of the promised benefits of being subscribed to Twitter Blue, assuming that you have a large enough following on the platform, is that you’ll get a cut of the ad revenue. Elon Musk first announced this back in February, but it never actually materialised. Until now that is, as a number of premium users of the bird app have shared that they’ve gotten a surprise payout.
The size of each individual payout varies, but these look to be pretty substantial numbers. Which, following a clarification tweet my Musk himself, understandably so. The tweet itself says that the “revenue payout to content creators will be cumulative” from when the announcement was first made in February. In other words, payouts are massive this time around because they are four months’ worth in one lump sum.
🚨BREAKING: Twitter Monetization For Creators Is REAL💰
I just received my first ad revenue payment from Twitter.
1st check = $10K (!!!)
I would typically never share personal financial info but creators need to know that @elonmusk means BUSINESS supporting the creator economy pic.twitter.com/JliTBR2LkG
— Benny Johnson (@bennyjohnson) July 13, 2023
Of course, it takes quite a bit beyond just being a Twitter Blue subscriber to be eligible for the ad revenue share payout. On one hand, this also includes Verified Organisations, or Twitter Gold, if you will. But on the other, accounts will need to have at least 5 million impressions on posts in “each of the last three months”, according to the help article on the subject.
Assuming one meets all of the above criteria, then the bird platform will be sharing its ad revenue to the eligible via a connected Stripe account. For the unfamiliar, this is an online payment service a la PayPal. The service came to our shores back in 2019, so local Twitter users will also be eligible for ad revenue sharing.
Revenue payout to content creators will be cumulative from when I first promised to do so in February
— Elon Musk (@elonmusk) July 13, 2023
On one hand, this adds to the list of things the Elon Musk has promised Twitter Blue users that he has finally granted after five whole months. Which is quite a while, to say the least. Though on the other, this comes shortly after Meta launched Threads, an Instagram app, which is pretty convenient timing.
(Source: Twitter [1], [2], [3], [4], Stripe)
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