Coca-Cola recently partnered up with Riot Games, the studio behind the popular MOBA League of Legends (LoL), to release a special limited edition flavour, known as Ultimate Zero Sugar. In conjunction with the launch new flavour, the game will also include in-game and digital experiences to promote the new drink to fans the world over.
“Partnering with Riot Games enables us to enhance the Coca-Cola Creations experience by introducing a fresh flavour that represents our shared commitment to putting fans and players at the forefront of everything we do,” Rina Surya, Frontline Marketing Director at Coca-Cola ASEAN & South Pacific, Singapore & Malaysia, said. “Coca-Cola Ultimate, the seventh innovative addition to our Coca-Cola Creations portfolio, features a captivating design, offers a distinctive taste of +XP to refresh gamers during their quests, and lift their gaming experience to new heights.”
LoL players looking to unlock the Ultimate Zero Sugar emotes in-game may do so through a series of missions. Those missions include getting seven assists in a single game, earning 12,000 gold in a single game, and winning a game in under 20 minutes. Those emotes will up for grabs until 18 July.
“Coca-Cola Ultimate Zero Sugar fuses the two iconic brands with a striking packaging design that features black and various shades of gold. The familiar Coca-Cola Creations logo is also complemented by a bespoke ‘Ultimate’ crest and energized with a magical blue Hextech glow. The design showcases a unique expression of the recognizable Coca-Cola Spencerian Script font, inspired by the Nexus Crystals in League of Legends.”
While this is Coca-Cola’s first time partnering up with a gaming company, the Ultimate Zero Sugar isn’t the first time the beverage company has released a special edition, game-themed flavour. Last year, it launched a “pixel-flavoured” version of its most popular beverage called the Zero Sugar Byte. While we never actually tried it ourselves, but descriptions from those that did ranged from it being berry-filled to pleasant confusion.
(Source: Coca-Cola PR)
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