It has been teased for quite some time but today, it is finally time for Proton X90 to make its way to consumers. Revealed in time for the national automaker’s 40th anniversary and marking its first step into the New Energy Vehicle market, the new mild hybrid SUV has received its official launch event today.

Much of the general specs of the new SUV have been revealed ahead of the official launch event today. For example, one of its most highlighted features is the fact that it is powered by a hybrid powertrain.

Specifically, a mild hybrid setup called the 48V Electric Motor Synergy (EMS) System has been paired with the vehicle’s 1.5L TGDi three-cylinder turbo engine. Alongside a 7-speed dual-clutch transmission, the powertrain that has been fitted into the X90 can deliver a combined power output of 190PS together with 300Nm of torque.

While the X90 might be largely based on the Geely Okavangi (or Haoyue, as it is being called in China), you can easily differentiate Proton’s version by its front grille design that was apparently inspired by songket. Inside, the SUV comes standard with a 10-inch LCD digital instrument cluster while there is also another 12.3-inch display for its infotainment system that is powered by the E02 processor from ECARX.

Proton X90 - March 2023 Booking Malaysia SUV — *[Image: Proton.]*

The new X90 also carries several new features that have never been fitted to previous Proton releases. Among them is the ability to detect & display road signs through a feature called Traffic Sign Information and there is also the Rear Collision Warning that would alert drive for potential rear-end collision alongside the Rear Cross Traffic Alert that notify users of approaching vehicle when they are reversing their X90.

Available in either a 6 or 7-seater configuration, the X90 can be obtained in four variants: Standard, Executive, Premium, and Flagship. Here are the general differences between them, according to an early brochure that was released to the dealerships:

proton x90 early broc 01 — *[Image: Proton X90 Community Malaysia / Facebook.]*

Proton X90 - Launch Price — *The official price tag for Proton X90. [Image: Proton Cars / Facebook,]*

Proton X90 Launch — *Looks like the Proton X-Watch can support X90 since it is being offered to early adopters. [Image: Proton Cars / Facebook,]*

There are six colourways available for the new SUV including Show White, Armour Silver, Jet Grey, Cinnamon Brown, Ruby Red, and Marine Blue although as noted in the brochure above, some colours are limited to specific variants. Regarding pricing, you can get your hands on the Proton X90 with a starting price of RM123,800 which is not inclusive of insurance.