We all know how Apple’s iOS 14 and iPadOS 14’s security features have played a pivotal role in calling out apps such as TikTok, LinkedIn, and others for stealthily using their Clipboard feature to register and capture consumer input. But while some consumers have applauded the feature, some advertising firms in the EU aren’t quite as happy with it.
According to a report by Techspot, no less than 16 European digital advertising brands – backed by both Facebook and Google – recently voiced out their discord with the way the iOS 14 security feature handles the tracking methods of apps and websites. For context, advertisers and app developers tend to track users’ input across their apps, effectively learning more about their interests and creating a profile more tailored for their needs.
The argument is that due to the way iOS 14’s new privacy policy is worded and according to European privacy rules. Apps developers would be forced to ask for users’ permission twice, which they believe makes for a less enjoyable and seamless experience. Further, they say that this could potentially lead many to believe that any form of ad tracking is intrusive and as such, should not be allowed.
At the time of writing, it doesn’t seem like Apple will be backing down with its new iOS 14 feature, neither does it intend to do so in the future. That said, the fruit company is reportedly working on a free tool for developers that would enable them to make use of anonymous data, all without triggering pop-ups or tracking user data.
(Source: Techspot // Image: Techspot)
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