Apple has cut production orders for this year’s three iPhones, the XR, XS and XS Max. According to sources to the Wall Street Journal, this is caused by lower-than-expected demand for these new phones.
The lower demand also apparently led to the difficulty in anticipating the number of components and phones that the company needs. This is true especially for the lowest end model of the latest iPhone batch, the iPhone XR.
The report also stated that Apple has cut its production plan by almost a third of the almost 70 million units that suppliers have been asked to produce. On top of that, the company has apparently informed suppliers last week that it had lowered its production plan for iPhone XR yet again.
All that said, we wouldn’t worry about Apple too much though. After all, the company has been in this situation before and still made record profits.
(Source: Wall Street Journal via Reuters)
Edited by John Law and Syefri Zulkefli.
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