There’s a new telco in town….only it doesn’t want to be shoehorned into being “just” a telco. Meet webe, the latest telecommunications company that promises “9,999,999GB” of data for savvy Malaysian consumers. Want to know more about webe? You’ve come to the right place.
Who is webe?
webe is the mobile telecommunications arm of TM, and was the result of TM’s acquisition of P1 in 2014. The name “webe” itself is derived from two words: “we” and “be”, two things the company stands strongly for.
webe strongly advocates the idea of communities (“we”), and how it empowers individuals to achieve more (“be”). Looking back, it’s not a surprise, then, of webe’s decision to introduce the webe community first, before it even spoke of anything about its telco plans.
More than just a telco
As such, the company positions itself as being more than just a telecommunications provider; in fact, it prides itself as being a “community-led brand”. At its first media event, the company introduced the concept of crowdfunding ideas – but instead of pledging money, members of the community pledge their support (in the form of “webits”) for interesting ideas that change the world in their own way.
In fact, some of the more interesting projects have already been funded, and is now actively underway. From the noble project of using virtual reality to give a glimpse of the world to underprivileged children, to Malaysia’s own zombie movie, five projects in the webe community have successfully been “funded” so far.
Data liberation
But of course, what matters most to data-hungry Malaysians is with webe’s bread and butter: its mobile postpaid plan. Being a community-led brand also means that consumer experience is at the forefront of webe’s business.
That’s why webe’s postpaid plan is as simple as they get: a data quota of “9,999,999GB”, calls, and SMS – zero contract, caps, quota, or even hidden clauses. For only RM79 a month for all smartphones. The reasoning behind this move is simple: webe wants its subscribers to live with a plan that has no restrictions and feel liberated from having to “budget” how much data they can use daily, or how long their calls should be.
That means your webe plan will never be throttled despite you making webe-powered smartphone your de facto Netflix machine, nor will your line be cut if you’re the type who spends hours on the line with your significant other. With webe, it’s all about being able to do more.
On the other hand, there are measures in place to ensure that its extensive 4G network isn’t abused to the detriment of user experience. Hence, the company has placed a pay-per-use RM6 (RM6.36 with GST) charge for users who use the webe network to tether their connection to other devices for a maximum of two hours.
No other telco places this charge on its users, but then again, no other telco offers never-ending data as well.
Different propositions
With so many players in the field, it is crucial that webe finds its own unique proposition to stand out. Its RM79 postpaid plan is one, but how webe markets itself is another.
For instance, webe does not place emphasis on data speeds or network coverage unlike the competition. Instead, it promises end-to-end coverage in customer experience, from the moment they sign up.
There’s a dedicated webe Self Care app on Android and iOS to help users with anything related to its service, while the online live chat allows for remote assistance anytime, anywhere. There are also three support and service centres (located in Sunway, Johor Bahru, and Penang) where customers can walk in and seek assistance from 10am to 10pm daily.
After all, these are in line with webe’s vision of a community-led brand prioritising customer satisfaction, as well as being an innovative digital solutions provider.
webe’s postpaid plan is now on a promotional price of just RM79. This is a limited-time offer till the end of the year. To find out more, check out webe’s official website.
Disclosure: This article was sponsored by webe.
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