Apple has finally filled the chief operating officer post vacated by Tim Cook when he was promoted to replace the late Steve Jobs. Jeff Williams, who was a senior vice president, will be officially taking on the COO title; although he has already been performing the functions of the post since 2011.
The Wall Street Journal reports that Williams was often referred to as “Tim Cook’s Tim Cook.” Which is a reference to the role that the current Apple chief played for his predecessor. However, Apple has dismissed any talk that Williams’ ascension is part of a plan to recognise him as Cook’s potential replacement. Instead, the company says that this is simply formalising the role that Williams has been filling for the last few years.
Several new appointments were also made alongside the new COO, with senior vice president of Worldwide Marketing Phil Schiler now overseeing the App Store. This means that App Store has been separated from Internet Software and Services; which is still being run by Eddy Cue.
Johny Srouji has been promoted to an executive post and is now senior vice president for hardware technologies. While, Tor Myhren of ad agency Grey New York will be replacing Hiroki Asai vice president of marketing communications, with responsibility for advertising campaigns.
[Source: Wall Street Journal]
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