Lazada’s Online Revolution Sale happened from the 10th to the 12th of December 2015. Selling over US$40 million (approximately RM172 million) of gross merchandise value (GMV), it naturally seems like a success for Lazada. The three-day finale sale was part of a month-long campaign, and it was touted to be Lazada’s online shopping event of the year.
Having a sale that big, Lazada’s website traffic spiked to a total of 36 million visits. In our personal experience, the website and app was still smooth during the sale. There were also more than one million orders made, which was a 300% increase over last year’s sale.
According to Lazada, most of its consumers preferred to use the mobile app than desktops. This is because the mobile app is responsible for 60% of the GMV obtained. This is not surprising as there were additional discounts for those who purchase products using the mobile app.
More than 30,000 sellers participated in the Lazada Online Revolution Sale, which includes offerings from 600 local and global brands across different categories. Partners also worked with Lazada to offer special deals on their products, while exclusive brands launched several products in conjunction with the event, like the Nexus 6P.
After the Online Revolution Sale, most items on Lazada have gone back to their original prices. It’ll be another year until Lazada’s next final year-end sale, but we’re sure the company has deals in store for its customers throughout the year. What great deals did you get?
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