Maxis is looking for volunteers to voice a new Safe Mode for Waze, although there is a slight catch to the whole deal. Instead of adults, the company is instead looking to have children aged between 4 and 12 for a very interesting plan.
This one snuck in under the radar with a promotional video appearing on both Maxis’ Youtube and Facebook pages yesterday. The video explains the idea behind the campaign, which is the idea is that parents will drive more safely with children around, and putting a kids voice in the car will have put them in the right mindset to be careful on the road. As the video explains, parents drive very safely when their children in the car. Although once the kids are out of the way, these same parents start showing some very bad driving habits.
Whether parents will respond to having little humans (as the video description calls them) give them directions in the car is questionable, although this campaign definitely has its heart in the right place. Getting parents to switch their Waze voice options over to a bunch of kids might be a challenge.
Parents with children aged between 4 and 12 years old who are interested in attending the audition can drop Maxis an email at marcomm@maxis.com.my for more information.
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