Apple has finally revealed its Q4 2014 financial results. Thanks to strong iPhone, Mac and App Store sales, the company is reporting US$42.1 billion in revenue and US$8.5 billion in net profit. In the same quarter last year, Apple reported revenue of $37.5 billion and net profit of US$7.5 billion.
In Q4 of this year, sales for iPhones and Macs went up, while the iPad went down and the iPod continues its freefall. Apple sold a total of 39.3 million iPhones, 12.3 million iPads and 5.5 million Macs over the past three months. The Cupertino company did not provide any breakdown in terms of individual devices, but given that they received a record-breaking 10 million iPhone 6 and iPhone 6 Plus orders in the first 3 days of their availability, it’s no surprise that the new iPhones contributed a lot to the impressive numbers in Apple’s latest financial report.
As mentioned earlier, sales for the iPhone went up compared to the last quarter, which reported 35.2 million iPhones sold. As for year on year comparison, in the same quarter last year, Apple sold just under 34 million iPhones. The outlook for Mac sales look good too, as they continue to grow thanks to a lineup of refreshed devices, as well as price drops for certain models. The 5.5 million Macs sold saw an increase of 25% over the last quarter, and 21% compared to the same period last year. This is significant in two ways, as it contradicts both analyst predictions as well as the PC sales trend, both of which have painted a bleak outlook for personal computer sales.
As for the iPad and iPod, sales of both devices dropped not only for the quarter, but also year-on-year. This quarter, Apple only sold 12.3 million iPads, down 13% from 14.1 million units in the same period last year, and down 7% from just over 13 million units sold in the last quarter. Of course, the new iPads have just been announced and since everyone was expecting new devices, it’s no surprise that the sales for iPad slowed down.
The iPod hasn’t been updated for almost two years now, and continues falling in terms of sales. Apple only sold 2.6 million iPods, down 10% from last quarter, and down 24% from the same period last year. The company told analysts that the iPods is no longer its own product category, and will be joined with sales for the Apple Watch, Apple TV and Beats accessories.
Visit Apple to see the full Q4 2014 financial report.
