U Mobile and Enabling Asia recently announced their partnership to enable Malaysian companies to revolutionize their business model by launching their own prepaid branded mobile services. Enabling Asia (EA) is Asia’s first Mobile Virtual Network Aggregator (MVNA), which purchases wholesale mobile airtime from its partner mobile operator, and then sells it to a Mobile Virtual Network Operator (MVNO).
This means that brands can now easily and quickly set up their own prepaid branded mobile services in less than 90 days. EA will offers brands integrated solutions from licensing, billing, and technical solutions to call centre support.
“We are delighted to be the first in Asia to offer companies the opportunity to revolutionize their business model. Brands with their own branded mobile services are able to generate sustainable and additional revenue by connecting directly with their consumers.
“Launching your own branded mobile services or MVNOs enables you to communicate with your customers directly. With a custom branded mobile offering, you can optimize your marketing and distribution channels, as well as reward your customers through exclusive offers.” – Mr. Loke Yee Siong, Chief Executive Officer at EA.
Examples of successful MVNOs include Tesco Mobile and Ikea Family in the UK, as well as 7-Connect by 7 Eleven in Singapore. EA is confident that it will launch mobile service for five brands within 12 months from its launch which was held in K.L. late last month.
Hit the break for more information.
Enabling Asia partners with U Mobile; Expects to launch five MVNOs within 12 months
Kuala Lumpur (Tuesday, 28th May 2013) : Enabling Asia Tech Sdn Bhd (EA) launched its services today to enable companies revolutionize their business models. Brands can now strengthen customer loyalty by launching their own prepaid branded mobile services.
As Asia’s first Mobile Virtual Network Aggregator (MVNA), EA offers brands integrated solutions from licensing, billing, and technical solutions to call centre support, to enable companies get to market speedily, easily and at a lower cost.
In Malaysia, U Mobile will provide the exclusive network connectivity, in a commercial agreement sealed today between EA’s Chief Executive Officer, Mr Loke Yee Siong and U Mobile’s Chief Executive Officer, Mr Jaffa Sany Ariffin.
EA also launched its own prepaid mobile services, Buzz Me, priced at RM10 and RM30 with the prefix 011-34, available nationwide.
“We are delighted to be the first in Asia to offer companies the opportunity to revolutionize their business model. Brands with their own branded mobile services are able to generate sustainable and additional revenue by connecting directly with their consumers.
“With EA, brands can launch their mobile services speedily and easily; in less than 90 days, and at lower cost than trying to do this with the telcos.
“We are confident of launching mobile services for five brands within 12 months. We are in talks with companies who are impressed with the proven model overseas where Mobile Virtual Network Operators or MVNOs are prevalent and profitable,” Loke said adding that successful MVNOs include Tesco Mobile and Ikea Family in the UK, as well as 7-Connect by 7 Eleven in Singapore.
ICT Consultancy, Ovum in its report “Global MVNO Outlook 2010-2015” reported that global MVNOs revenues are estimated to be US$9.5 billion by 2015 with MVNO revenue in Asia Pacific expected to hit US$980 million and Malaysia, US$65 million.
“Launching your own branded mobile services or MNVOs enable you to communicate with your customers directly. With a custom branded mobile offering, you can optimize your marketing and distribution channels, as well as reward your customers through exclusive offers.
“The MVNO solution we offer provides customers with loyalty benefits, earned simply by talking and spending at outlets. For every ringgit spent on mobile services, consumers will receive 20% or 20 sen back as reward points. This is the best mobile reward plan in Malaysia,” Loke also said.
“These points have no expiry dates and can be used at the brands’ outlets and our M8 marketplace loyalty website which offers the latest gadgets and exclusive deals,” he added.
For every ringgit used, Buzz Me customers enjoy 20% back as reward points which can be used at the M8 marketplace loyalty website (www.m8.com.my) which offers amongst others, mobile phones from Samsung, Nokia, Sony and Blackberry, cameras, electrical appliances and many more.
“We have invested RM20 million to provide the necessary infrastructure and hosted systems, and expect to invest another RM5 million next year. Our business model has also been carefully crafted to pay close attention to the way consumers transact purchases online, and we ensure that our customers have access to the best distribution channels possible,” he elaborated.
EA’s customers have access to more than 10,000 distribution channels nationwide including convenience stores, petrol marts, pharmacies, hypermarkets and mobile phone dealers.
“We are glad to be partnering EA in this mutually beneficial collaboration, which will strengthen our position in the competitive mobile industry by penetrating into the target market segments through MVNOs. With EA’s expertise in the mobile industry along with our state-of-the-art network infrastructure, customers and brands will be able to start dynamic and high quality MVNO services to benefit consumers,” said U Mobile CEO, Jaffa Sany Ariffin.
“Being an emerging telco, it is timely for U Mobile to venture into the MVNO arena, enabling more consumers to enjoy our 3G high speed internet access. This will also help build our business and gradually increase our market share and overall revenue of the company,” Jaffa concluded.
EA has also partnered with Sisteer, the leading technical enabler in France, which has experience in developing MVNAs and MVNOs in over 30 countries.
Sisteer’s Executive President, Mr Xavier Grimaldi said, “Clearly, as the exclusive technology and service provider of Enabling Asia, Sisteer is delighted with the progress being made by our partner in offering potential MVNOs highly-competitive solutions to reach their business goals in the shortest timeframe on the U Mobile network.
“Like other regions, the MVNO business model is perfect for the fast-growing ASEAN area and is the fast track for brands, supermarkets, insurance companies and many other businesses to extend their services to customers and add value to their brand.”
EA customers can be assured that they are in good hands with EA’s seasoned team, drawn from the telecommunications and FMCG industries. The list of who’s who include Mr Ross Chia, Executive Director; Mr Loke Yee Siong, CEO; Mr YC Wong, Chief Commercial Officer; Mr Chee Pok Jin, New Business Development Director; Mr Chia Boon Lim, Marketing Director; and Dato’ Amdan Mat Din, Corporate Affairs and Regulatory Director.
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